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Only five years ago it was still considered optional for a business to have a website - now no business can be taken seriously without a presence on the internet - and more communication methods are being developed the whole time.
When we started out with the concept for Grow Media we were incensed by the multitude of web designers seemingly offering the same basic design package, and overselling as complete website strategy pack. We now work with a few really good designers and can compliment their beautiful designs with solid commercial thinking.
So what is the key to your success on the internet?
1. Your website is part of your business - not an add-on. We will show you how it can become the most important element of communication and business development. We can also reduce input time, automating unnecessary tasks and outsourcing where skills are not available in-house.
2. Getting visitors to your site and getting them to buy. Actually this can be two quite seperate processes. It is possible to get huge numbers of visitors to your site, very easily, and very expensively - it's known as pay-per-click advertising. What we can show you how to do is leverage pay-per-click techniques and cutting edge search engine optimisation to deliver top quality leads. Then we can help you optimise your site for conversions - delivering paying customers time and time again.
3. There are many routes to market - you only need the right few. This is all about where you customers are - do they frequent particular networks, are they online looking for your product or service at all? We like to blend off-line and on-line marketing research to discover the key triggers for your target customers. This is where new internet agencies can be deficient - it is important to keep your existing activities going despite success in new arenas.
4. Optimise, optimise, optimise. Analyse data in detail to keep improving and keep building your business.
Call the leaders in small business strategy and planning free on 0800 612 2883